The house, the family, our philosophy & our story | Vitalhotel Erica

Where hospitality and passion meet

At Vitalhotel Erica, you’ll not only experience an extraordinary holiday but also a place where hospitality, comfort, and personal care take centre stage. Our philosophy focuses on the well-being of each individual guest. Nestled in the majestic Dolomites, we provide the perfect setting to harmonise body and mind. Get to know us, our hotel, and our values.

Erica is more than just a place to stay

Our house is your retreat, your feel-good paradise and your starting point for some unforgettable experiences in South Tyrol. Here, cosiness seamlessly blends with stylish elegance, modern comforts, and outstanding facilities. Every area of our hotel is designed to offer you the highest comfort and make you feel completely at home – only a little better.

The dining room with a tiled stove and a piano - Vitalhotel Erica
Discover the lovingly designed spaces throughout our hotel that make your stay extra special:
  • cosy library and games area for quality time together
  • children’s playroom with a slide, table football, and plenty of toys
  • spacious garden with a sunbathing lawn
  • indoor and outdoor areas of our stylish bar for sociable evenings
  • restaurant with a diverse buffet
  • fitness room, sauna area, and pool area for both relaxation and activity
  • yoga and gymnastics room for your inner balance
  • beauty area for exclusive pampering moments
  • playground and sports area behind the hotel with tennis, football, mini-golf, ice skating, and table tennis
  • underground car park with an e-charging station (for an extra charge) for sustainable mobility
  • secure bike and ski storage for sports enthusiasts
  • hotel lobby with bar service for relaxed moments
Exterior view of the hotel with balcony flowers in summer - Vitalhotel Erica A glass of red wine is poured, the open fire burns behind it - Vitalhotel Erica The church and the village of Nova Ponente - Vitalhotel Erica Outdoor pool with whirlpool area in winter - Vitalhotel Erica A woman reads a book by the open fire - Vitalhotel Erica Top view of the sunbathing lawn and outdoor pool in summer - Vitalhotel Erica
The host family - Vitalhotel Erica
Brunner family
Genuine hospitality with tradition

The Brunner family has been at the heart of running Vitalhotel Erica with heartfelt care for generations. Luis Brunner, who now manages the hotel with his family, has not only preserved his ancestors’ legacy but also continually developed it to create an oasis of relaxation and vitality for guests. How did the hotel’s story begin?

1939

The beginning: a guesthouse for summer visitors

Erica first opened its doors in 1939, founded by Alois and Rosa Wieser, grandparents of the current owner. Originally a small guesthouse with just ten rooms, it quickly became a popular destination for summer visitors enjoying the beauty of South Tyrol.

1960s

Winter tourism and first expansion

With the construction of the first ski lift in Nova Ponente, winter tourism blossomed in the 1960s. The hotel expanded, adding 14 modern rooms and new common areas. The increasing importance of the region as a holiday destination, in particular due to the Skicenter Latemar, brought more and more guests to the hotel, and expectations rose.

1980

A new beginning with Luis Brunner

At just 25 years old, Luis Brunner took over the hotel from his mother and led it into a new era. With great foresight, he had the old building demolished and built a modern 3-star hotel with 24 exclusive rooms, an indoor pool and a sauna. His vision was clear: Erica would become a haven of relaxation and comfort.

2000

The wellness Ooasis emerges

The turn of the millennium marked another transformation. The hotel was renovated into a 4-star wellness hotel. With 37 luxurious rooms, a spacious spa, and modern amenities, Erica established itself as a leading active and wellness destination in South Tyrol.

Today (& tomorrow)

Tradition meets modernity

Luis Brunner and his family continue to lead the Hotel Erica into the future without forgetting their roots. Today, the hotel offers guests modern conveniences, heartfelt hospitality, and the breathtaking setting of the Dolomites. The family-style atmosphere and personal care for guests remain at the heart of the Erica experience – a tradition that has flourished for over 80 years.

Philosophy of well-being
Your break in harmony with nature

We embrace a holistic philosophy that places our guests’ well-being at the forefront. We believe that true relaxation comes from the union of body, mind, and soul. That is why we create an environment designed to revitalise you physically and mentally.

A woman lies in the relaxation room reading a magazine, with a cup of tea next to her - Vitalhotel Erica

Holistic regeneration

Our approach aims to bring body, mind, and soul into harmony . With an extensive wellness and health offering, we provide an unparalleled relaxation experience. From the rejuvenating spa area to our specialised treatments – we strive to help you recharge and refresh.

The well-prepared ski slope, snow-covered trees and the mountain peaks on the other side of the valley - Vitalhotel Erica

Natural beauty

The stunning nature of South Tyrol plays a central role in our philosophy. Expansive forests and majestic mountains serve not only as a backdrop but as inspiration for our therapies. We use natural ingredients and techniques to offer a revitalising experience that invigorates both body and spirit.

Flower meadow, the forest behind it and some striking mountain peaks behind the clouds - Vitalhotel Erica

Sustainability and environmental awareness

Sustainability is a key aspect of what we do. We emphasise responsible resource use, eco-friendly products, and renewable energy. Our aim is to make your stay as ‘grandchild-friendly’ as possible while offering the highest level of comfort.

A waiter serves a woman working on a laptop in the bar area - Vitalhotel Erica

Personal service

Every guest is unique, and we tailor your stay to your needs. Our philosophy is based on personal care – our team is dedicated to fulfilling your wishes and providing a bespoke time-out. We aim to exceed your expectations and make your time with us unforgettable.

An employee of the hotel leads a yoga class - Vitalhotel Erica

Live actively and healthily

We believe that physical activity is a cornerstone of a healthy lifestyle. That’s why we offer a wide range of activities – from fitness and yoga classes to guided hikes and outdoor sports. Our goal is to inspire you to embrace an active and healthy lifestyle while enjoying the beauty of the surrounding natural landscape.